How come a modest photo of a steel-and-glass atrium at a South Wales comprehensive school tops the Views list on my Flickr platform?
Why does it outstrip neighbouring images of more hi-viz subjects such as professional music (Billy Bragg), pro-sport (British Lions skipper Paul O'Connell, Motherwell AFC, Ashes winner Monty Panesar) and glorious Andalusia?
Each is posted with the same thought put into geo-tags and text tags, each is flagged up on Facebook and Twitter.
Yes, this school is topical in that it's just opened an impressive new main block after an arson attack - but that's surtely not explanation enough.
Inexplicably as well, by the way, a shot of a fairly standard suburban cafe is second in this particular chart. Third is something I'd expected to do reasonably well as it touches on the art of photography and depicts a leading chef all the way from The Ritz London.
Is there rhyme or reason to social media's hookability? Check out http://www.flickr.com/photos/wordsmithforhire/ then place your answers on a tweet, please.
Wednesday, September 30, 2009
Sunday, September 27, 2009
Recession-busting PR package now available
Lots of inquiries are coming in from small businesses looking for PR help to raise their profile as the economy shows hints of picking up. I've responded by creating a new solutions package. Please take a look and pass it on to anyone you know who might be interested.
Cheers,
AP
Hope Street Media A PR solution for Wales’s small businesses
Service A low-cost, effective solution to help small South West Wales businesses climb out of recession.
Aim Regular stories in media relevant to your market
Result Higher profile & higher profits
Method Initial on-site meeting to analyse PR requirements Timeline of regular PR action points On-site no-nonsense consultancy meeting every month Press releases with photography sent to relevant media Advice on other marketing & PR tools eg advertising, leaflets, brochures, newsletters, websites, crisis management, media launches, specialist photography, videography, media coaching, social media (Twitter, Facebook, Flickr etc)
Recession-busting cost £300/month (minimum 12-month contract)
Cheers,
AP
Hope Street Media A PR solution for Wales’s small businesses
Service A low-cost, effective solution to help small South West Wales businesses climb out of recession.
Aim Regular stories in media relevant to your market
Result Higher profile & higher profits
Method Initial on-site meeting to analyse PR requirements Timeline of regular PR action points On-site no-nonsense consultancy meeting every month Press releases with photography sent to relevant media Advice on other marketing & PR tools eg advertising, leaflets, brochures, newsletters, websites, crisis management, media launches, specialist photography, videography, media coaching, social media (Twitter, Facebook, Flickr etc)
Recession-busting cost £300/month (minimum 12-month contract)
Thursday, September 24, 2009
Trinity's unholy outlook
Bad news has been a feature of newspapers since the industry began - it sells papers don't you know.
Today, the fact that the doom-laden messages now focus on the news business itself was brought into sharp focus. Trinity Mirror - a margin-hungry nationwide PLC which recently announced an operating profit of almost £50m - has announced the closure of South Wales twin titles the Neath and Port Talbot Guardians.
It'll mean the loss of 15 jobs, a fight by National Union of Journalists members to highlight their heartfelt concerns for print's future ... and the drastic diminution of the crucial local information network for two great Welsh towns.
Neath (population around 47,000) and Port Talbot (35,000) deserve better than the cold, distant relationships offered to them by regional dailies the Western Mail and the South Wales Evening Post. They've enjoyed the warmth of the Guardians for 80 years; the journals have been a cornerstone of their communities.
Which non-Establishment enterprises will now hold in close check the tax-heavy goings-on at the local council and in the courts? Which media will genuinely celebrate the next rugby trophy won by Neath RFC, Aberavon RFC - or by the neighbourhood under-11s? How many ticket sales will be lost at the local cinema, theatres and operatic society presentations? When the hospital wants to publicise news of new visiting hours, the politicians of their surgeries and the police of their Pact meetings - what effect will the loss of the Guardians have?
The demise of the Neath and Port Talbot Guardians - http://news.bbc.co.uk/1/hi/wales/8273676.stm - is alarming. And they won't be the last local rags to go in these trying times; if you live in a smallish town with a tidy looking weekly newspaper please look after it, support it, buy it.
Good luck to anyone in line to lose their job, best wishes to the Trinity Mirror journalists fighting their corner and all strength to any ... body energetic enough to work hard to rebuild the crucial local media network in those two great Welsh towns.
As newspaper-loving townsfolk are denied their own local papers, here's where Trinity Mirror stood in their latest half-yearly financial report (June 2009) - group revenue £383m, digital revenue £18.6m, operating profit £49.1million.
Have a word, someone!
Today, the fact that the doom-laden messages now focus on the news business itself was brought into sharp focus. Trinity Mirror - a margin-hungry nationwide PLC which recently announced an operating profit of almost £50m - has announced the closure of South Wales twin titles the Neath and Port Talbot Guardians.
It'll mean the loss of 15 jobs, a fight by National Union of Journalists members to highlight their heartfelt concerns for print's future ... and the drastic diminution of the crucial local information network for two great Welsh towns.
Neath (population around 47,000) and Port Talbot (35,000) deserve better than the cold, distant relationships offered to them by regional dailies the Western Mail and the South Wales Evening Post. They've enjoyed the warmth of the Guardians for 80 years; the journals have been a cornerstone of their communities.
Which non-Establishment enterprises will now hold in close check the tax-heavy goings-on at the local council and in the courts? Which media will genuinely celebrate the next rugby trophy won by Neath RFC, Aberavon RFC - or by the neighbourhood under-11s? How many ticket sales will be lost at the local cinema, theatres and operatic society presentations? When the hospital wants to publicise news of new visiting hours, the politicians of their surgeries and the police of their Pact meetings - what effect will the loss of the Guardians have?
The demise of the Neath and Port Talbot Guardians - http://news.bbc.co.uk/1/hi/wales/8273676.stm - is alarming. And they won't be the last local rags to go in these trying times; if you live in a smallish town with a tidy looking weekly newspaper please look after it, support it, buy it.
Good luck to anyone in line to lose their job, best wishes to the Trinity Mirror journalists fighting their corner and all strength to any ... body energetic enough to work hard to rebuild the crucial local media network in those two great Welsh towns.
As newspaper-loving townsfolk are denied their own local papers, here's where Trinity Mirror stood in their latest half-yearly financial report (June 2009) - group revenue £383m, digital revenue £18.6m, operating profit £49.1million.
Have a word, someone!
Friday, September 4, 2009
Making journalism pay - Wales listens
The Wales Council of the NUJ (National Union of Journalists) meets tomorrow and one item under discussion will be an effort by the Swansea branch to explore new ways of making journalism pay.
The background is diminishing employment opportunities in the traditional media; the opportunity is the fast-evolving new media landscape and technology. Wherever it's leading, we want to reach that destination.
Working at Parc y Scarlets as a rugby PR guy, I won't make the Cardiff meeting - but good people in the form of Ken Smith and Mike Burrows will be there fighting our branch's corner. It'd be good to get positive feedback and offers of support and guidance from the council as the Swansea case won't be an isolated one. Newspapers, radio stations and TV channels all over the UK are shedding jobs so something needs to be done to retain and use the skills these jettisoned journos have.
Things are changing dramatically and many regions, cities and towns may soon find themselves in a professional journalism desert. The powers that be and the holders of our public purse strings will find themselves protected by a clogged up information filtration system. Worse, the public will lose a lively tier of entertainment and independent news.
Swansea are looking at the possibility of being a catalyst in the creation of a multi-media thoroughly modern news agency. A working party is looking at key areas such as governmental aid for young businesses, partnerships with academia, tie-ups and with cooperative and development trust movements and, of course, links with like-minded union groups and activists.
I hope the union's Wales Council give a great deal of honest and open thought to what Ken and Mike have to report.
The background is diminishing employment opportunities in the traditional media; the opportunity is the fast-evolving new media landscape and technology. Wherever it's leading, we want to reach that destination.
Working at Parc y Scarlets as a rugby PR guy, I won't make the Cardiff meeting - but good people in the form of Ken Smith and Mike Burrows will be there fighting our branch's corner. It'd be good to get positive feedback and offers of support and guidance from the council as the Swansea case won't be an isolated one. Newspapers, radio stations and TV channels all over the UK are shedding jobs so something needs to be done to retain and use the skills these jettisoned journos have.
Things are changing dramatically and many regions, cities and towns may soon find themselves in a professional journalism desert. The powers that be and the holders of our public purse strings will find themselves protected by a clogged up information filtration system. Worse, the public will lose a lively tier of entertainment and independent news.
Swansea are looking at the possibility of being a catalyst in the creation of a multi-media thoroughly modern news agency. A working party is looking at key areas such as governmental aid for young businesses, partnerships with academia, tie-ups and with cooperative and development trust movements and, of course, links with like-minded union groups and activists.
I hope the union's Wales Council give a great deal of honest and open thought to what Ken and Mike have to report.
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