How come a modest photo of a steel-and-glass atrium at a South Wales comprehensive school tops the Views list on my Flickr platform?
Why does it outstrip neighbouring images of more hi-viz subjects such as professional music (Billy Bragg), pro-sport (British Lions skipper Paul O'Connell, Motherwell AFC, Ashes winner Monty Panesar) and glorious Andalusia?
Each is posted with the same thought put into geo-tags and text tags, each is flagged up on Facebook and Twitter.
Yes, this school is topical in that it's just opened an impressive new main block after an arson attack - but that's surtely not explanation enough.
Inexplicably as well, by the way, a shot of a fairly standard suburban cafe is second in this particular chart. Third is something I'd expected to do reasonably well as it touches on the art of photography and depicts a leading chef all the way from The Ritz London.
Is there rhyme or reason to social media's hookability? Check out http://www.flickr.com/photos/wordsmithforhire/ then place your answers on a tweet, please.
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