Fish and chips - no puns necessary

Just when things were looking up, out popped another name-shame blow for a traditional treasure.
Thursday lunchtime was spent with a bag of chips on Penclawdd seafront, the vast grassed lowlands of the Loughor Estuary my cinematic backdrop. I say "bag" but, of course it was a little white polystyrene foam tray. That, however, didn't detract from the excellence served up by the lady proprietor of the Gower Sole chippy.
She's only been there a year but has created a neat, tidy, welcoming corner plot that should do well. There's even a comfy leather sofa for goodness sake - a la Arthur Llewellyn Jenkins.
Her speciality is a spectacular range of fresh fish, with pleasing departures from the normal cod, plaice and haddock.
However - and it's a big however, this one - the latest South Wales Guardian reveals that nearby Glanaman has a new chippy too ... The Codfather.
A new food gem in a great Valleys town is always to be celebrated – but, please, not with an allegedly humorous name which harks back to a movie (albeit a good one) that first hit our screen almost four decades ago. What next - a pasta haven in Capel Isaac called The Italian Hob?
Chippies have suffered from jokey names for too long now - A Fish called Rhondda, Oh My Cod, A Salt N Battered, Codrophenia, Battersea Cods Homes, Al’s Plaice. The madness must stop.
All we want is good, honest cod, chips and mushy peas served from a finger-scorching range in a no-pun environment. If Ronseal ran an upstairs tea shop would they call it Room with a Brew? No!
A Google search of Scarborough, that queen of fried potato destinations, reveals the following chippies:

• Winking Willys,
• Mother Hubbard,
• Lifeboat Fish Bar,
• Wackers,
• Silks Fish & Chip Shop,
• Smallfry,
• Hanover Fisheries.

Hats off to the Lifeboat, Silks and Hanover. Having not crossed your thresholds for many years I can’t attest to the quality of your grub – but the names of your businesses are top quality.
Martin Jones, owner of Glanaman’s The Codfather, take note.
And, while we’re at it, perhaps the South Wales Guardian headline writers could spend more than 10 seconds thinking up headlines in future – Chippy off to a Fryer indeed!